Generosity: Better Content, Better Marketing

You probably want better marketing. We all do. Not just brands and businesses, but everyone cares about marketing in some form these days. Should you consider investing in content marketing, digital ads, or any other strategies to get people engaged online? You could. But what if it fails (and it probably will)?

Try being generous. Not just generous so that people will give back. That’s manipulation. Be generous for the betterment of those who engage with you. If your goal is to give to others, it’s impossible to fail unless you do nothing.

When you truly give, you might find that you end up receiving just the same.